WATERLOO OUF, 2010 

3000 Ft² Convention Booth, Various

The Waterloo Ontario Universities Fair booth was an exciting project that formed part of the first segment of an entire re-imaging campaign by the University. With the new branding, each faculty is represented with its own colour. The booth was the launching point for a new way-finding system that identified each faculty by its colour within the virtual ‘campus setting’. A series of studies was conducted to determine the most efficient use of space within a very limited area as well as a triage system. The main goal of this project was to help prospective students explore specific programs that the university provides and learn more about the programs they are interested in.